This is where a business developer comes into their own. They are the idea bearer, the planner and the driving force of the project. Aside from processes and cashflow, this could mean events, publications, sponsorship and more.

Becoming 'known' for something adds to the identity of the business and communicates to the world what it stands for.

And the most important thing? The follow up. What can be improved next time? What lessons have been learned?